Ministry of Information and Broadcasting Issues Advisory on Social Media Endorsements of Offshore Betting and Gambling Platforms

In a bid to curb the promotion and advertising of offshore online betting and gambling platforms on social media, India’s Ministry of Information and Broadcasting has issued a stern advisory directed at all endorsers and influencers. The advisory, which comes as a response to growing concerns surrounding the proliferation of such activities, serves as a cautionary measure to safeguard consumers and uphold regulatory standards in the digital space.

Under the provisions outlined in the advisory, endorsers and influencers are urged to refrain from promoting or advertising offshore online betting and gambling platforms, including any form of surrogate advertisements. The Ministry emphasized the potential negative impacts of such promotions, particularly on vulnerable segments of society, and underscored the need for responsible conduct in online advertising practices.

Furthermore, the advisory highlights the consequences of non-compliance with these directives. According to the Ministry, failure to adhere to the advisory may result in legal proceedings under the provisions of the Consumer Protection Act, 2019. Such proceedings could entail the removal or disabling of social media posts or accounts found to be in violation of the guidelines, in addition to potential penal action under applicable statutes.

This proactive stance by the Ministry reflects the government’s commitment to promoting ethical standards in digital advertising and protecting consumers from potential harm associated with online betting and gambling activities. By targeting endorsers and influencers, who wield significant influence over online audiences, the advisory aims to disrupt the dissemination of promotional content that may encourage participation in illegal or harmful practices.

As social media continues to play an increasingly central role in shaping consumer behavior and preferences, it is imperative that regulatory authorities and stakeholders collaborate to ensure the integrity and safety of online spaces. The issuance of this advisory marks a crucial step towards fostering responsible advertising practices and safeguarding the interests of consumers in the evolving digital landscape.