Web Tariff

Advertisement Date : Nov 01/11/2020

Online Advertisement Tariff for Press Trust of Kashmir

How to place an ad:


All available advertising placements follow the guidelines and best practices of the Interactive Advertising Bureau.


PTK Website (Rates applied in Percentage due to hits rating):

Please note the advertising rates and specifications. If there are any queries please contact us at ptkeditor@gmail.com


Rich media/Flash enabled Recommended Animation Length (:15 Seconds)
IFRAME – Inline Frame Content text or images.
Recommended Maximum Initial Download File weight (40-90k)

Standard Banner Sizes and Specifications
Available Ad Slots
and Sizes (pixels)
Standard Images
AD 100% Rates
(per week)
Rich Media Without
Video AD 100% Rates
(per week)
Discount on
100% Rates for
(per month booking)
Ad slot 1:

Leader board – 728 x 90

Rs. 12,000 Rs. 15,000 5%
Ad Slot 2:

Medium Rectangle – 200 x 250

Rs. 5,000 Rs. 7,000 10%
Ad Slot 3:

Small Rectangle – 200 x 100

Rs. 3,000 Rs. 4,000 10%
Ad Slot 4:

Long Rectangle
strip – 200 x 300/600

Rs. 15,000/Rs. 25,000 Rs. 20,000/Rs. 30,000 5%
Ad Slot 5:

Main Slider – 640 x 390

Rs. 30,000 Rs. 35,000 15%
Ad Slot 6:

Center Strip – 640 x 90/100

Rs. 20,000 Rs. 30,000 5%
Ad Slot 7:

1st Medium Strip – 310 x 150

Rs. 10,000 Rs. 15,000 5%
Ad Slot 8:

2nd Medium Strip – 310 x 150

Rs. 10,000 Rs. 15,000 5%

Ads Appearance:

Ads must be distinguishable from editorial content.
Creative ads must have a dark colored border (1 pixel minimum)


Ads Appearance:


Ads must be distinguishable from editorial content.

Creative ads must have a dark colored border (1 pixel minimum)




Advertiser is responsible for all standard banner creative and rich media fees

Advertisers are held accountable for all ad content


We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines.


Rates and standards are subject to change without advance notice.


Please notify us of any violation of our interactive advertising standards.


About Press Trust of Kashmir Online Traffic:


The Press Trust of Kashmir now gives a chance to the brands, artists and businesses to advertise their product to targeted online audience from the Kashmir, India, USA, UK, UAE, Pakistan, Germany, Australia. All articles on Press Trust of Kashmir website can be shared on Facebook, Twitter, blogs and other social media websites.


The website has over 1,100,000 hits; more than 298,000 pages views, and 15,00,000 visitors each month, of which 7,00000 are unique. About 30% of this traffic is from the USA, 30% from Pakistan and 40% from others countries. PTK has a wide range of audiences including the young and old, policy makers, business and financial elites, students and other occupational groups across the globe.


Audience Profile:


We have a high-valued audience for our high-valued advertisers. Presstrustofkashmir.com readers are mostly rich, educated, affluent and influential. Our readers from across the country and around the globe are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online users. They need to know up-to-the-minute world news and information to make key decisions about business and life.


Our readers are active and engaged web users, people who come to Presstrustofkashmir.com for more than just the latest opinions. They update and follow-up with the series of our expert opinion furnished by our columnists, with our editorial experts and with each other.


Respondents from around the world:


90% male

55% aged 40 and above

94% have at least a bachelor’s degree

54% spend between one to three hours a day on the internet

43% earn more than USD $100,000

86% use the internet for obtaining news

60% of respondents confirmed Presstrustofkashmir.com as their main source of information about Kashmir on the web

64% access Presstrustofkashmir.com regularly

13% make international phone calls regularly


Audience Targeting


Audience targeting:


We can serve your ads according to your audience preference.


The following types of targeting can be done on Presstrustofkashmir.com


Country specific

Time of the day

Day of the week

Date range

Operating system





Rate list for Kashmir diamond magazine

(Monthly News Magazine)

(Kashmir Diamond)

Code Inside pages Rates (INR)
H-1 Full Page 20,000
H-2 Double Spread 40,000
H-3 Centre Spread 30,000
H-4 Half Page (H/V) 15,000
H-5 Half Page Double Spread 25,000
Code Cover Rates (INR)
I-1 Reverse Cover Gatefold 20,000
I-2 Opening Double Spread 28,000
I-3 Inside Front Cover 25,000
I-4 Inside Back Cover 22,000
I-5 Outside back Cover 25,000
Code Black and White Rates (INR)
K-1 Horizontal Strip 10,000
K-2 Single Column 4,000
K-3 Double Column 8,000
K-4 Solus Box (content page) 3,000

All sizes are in cm.

The live matter should be within 5mm from the trim size.


Advertisement Contacts:



Press Trust of Kashmir

Rajbagh, Ikhrajpora, Kashmir

Srinagar, 19001



Phone Number: 01942311589

Email: ptkeditor@gmail.com


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